About
Otter mascot - the friendly face behind Otter's B2B LinkedIn ads agency
Otter is 100% focused on one channel - LinkedIn ads. That is all we do. We manage 8-10 accounts at any given time and have invested 1000s of hours learning what works and what doesn’t work on LinkedIn right now. Not 12 months ago. Not 6 months ago. But what works today.

Having single minded focus on one channel allows us to go deep. Figure out best buying objectives, bidding strategies, account list builds, exclusions, phasing, creative rotation, follow up, split tests. You name it. 

Get a channel specialist. Your CFO will thank you. 
Expertise
Team Otter has worked across 10+ industries and many markets, but we’ve narrowed down our core focus on a few things that we know work.

Again, again and again.
  • US and UK markets
  • B2B SaaS with ACV of $10-50k
  • Sales cycle under 3 months
  • Single ICP audience company list
  • Founders active on LinkedIn
If this sounds like you, we are a match. Let’s play.
Industries the Otter agency has LinkedIn ads experience in: cybersecurity, fintech, HR tech, real estate AI, marketing, and more B2B sectors
What does a high-performing
B2B LinkedIn ad look like?
Paper Run B2B LinkedIn ad example - direct mail offer for customers who don't open emailsLanguage Inspired B2B LinkedIn ad example - client success stats showing traffic growth from localizationVicarius B2B LinkedIn ad example - comparison of manual patching vs. automated remediation speed