Otter is 100% focused on one channel - LinkedIn ads. That is all we do. We manage 8-10 accounts at any given time and have invested 1000s of hours learning what works and what doesn’t work on LinkedIn right now. Not 12 months ago. Not 6 months ago. But what works today.
Having single minded focus on one channel allows us to go deep. Figure out best buying objectives, bidding strategies, account list builds, exclusions, phasing, creative rotation, follow up, split tests. You name it.
Get a channel specialist. Your CFO will thank you.
