Last updated: [30 January 2026]
Otter ("we", "us", or "our") is a B2B marketing agency based in Riga, Latvia, specializing in LinkedIn advertising. We are committed to protecting the privacy and personal data of our website visitors, prospects, and clients. This Privacy Policy explains how we collect, use, and protect your information when you interact with our website [www.otterad.com] (the "Site").
By using our Site, you agree to the practices described in this Privacy Policy.
1. Who We Are
SIA Otter
Reg. no. 40203704874
Ernesta Birznieka-Upīša iela 10 - 13,
Riga, Latvia, LV-1050
Email: ivars@otterad.com
We are the data controller for personal data collected via this Site, in accordance with the EU General Data Protection Regulation (GDPR).
2. What Data We Collect
We may collect the following types of personal data:
2.1. Data You Provide Voluntarily: Name, email address, phone number, job title, company name. Any information shared in contact forms, newsletter sign-ups, or messages.
2.2. Data Collected Automatically: IP address, device type, browser type, pages visited, time on site, referring URLs. Collected via cookies and analytics tools (e.g., Google Analytics).
2.3. LinkedIn Advertising Data: Engagement data related to our LinkedIn campaigns (e.g., ad clicks, form submissions), provided by LinkedIn's advertising platform.
3. Purpose and Legal Basis for Processing
We process your data for the following purposes and under these legal bases:
Responding to contact requests | Legitimate interest
Sending marketing communications | Consent
Running and analyzing LinkedIn ad campaigns | Legitimate interest / Consent
Improving our website | Legitimate interest
Complying with legal obligations | Legal obligation
You may withdraw your consent at any time by contacting us at ivars@otterad.com
4. How We Share Your Data
We do not sell your data. We may share it with trusted third parties:
Service providers: e.g., web hosting, CRM tools, analytics providers.
LinkedIn: for ad performance insights and remarketing, under their own terms.
Legal authorities: where required by law or to protect our rights.
All third-party processors are GDPR-compliant and bound by data processing agreements.
5. International Transfers
If your data is transferred outside the European Economic Area (EEA), we ensure appropriate safeguards (such as Standard Contractual Clauses or adequacy decisions) are in place.
6. Cookies
Our Site uses cookies to:
Improve user experience
Analyze website traffic
Track ad conversions and support remarketing (e.g., LinkedIn Insight Tag)
You can manage your cookie preferences via your browser.
7. Your Rights Under GDPR
You have the right to:
Access your personal data
Request correction or deletion
Object to or restrict processing
Withdraw consent at any time
Lodge a complaint with the Latvian Data State Inspectorate (Datu valsts inspekcija)
To exercise these rights, contact us at ivars@otterad.com
8. Data Retention
We retain personal data only for as long as necessary for the purposes outlined in this Policy, or to comply with legal obligations.
9. Security Measures
We use appropriate technical and organizational measures to safeguard your personal data. However, no online platform is entirely risk-free.
10. Third-Party Links
Our website may include links to third-party websites or platforms like LinkedIn. We are not responsible for their content or privacy practices.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with the updated date.
12. Contact
If you have questions or concerns about this Privacy Policy or how we handle your data, please contact us at email: ivars@otterad.com
