Privacy Policy
Last updated: [28 May 2025]Otter ("we", "us", or "our") is a B2B marketing agency based in Madrid, Spain, specializing in LinkedIn advertising. We are committed to protecting the privacy and personal data of our website visitors, prospects, and clients. This Privacy Policy explains how we collect, use, and protect your information when you interact with our website [www.otterad.com] (the "Site").
By using our Site, you agree to the practices described in this Privacy Policy.
1. Who We Are
Otter
Calle Calvo Asensio 3,
28015 Madrid, Spain
Email: ivars@otterad.com
We are the data controller for personal data collected via this Site, in accordance with the EU General Data Protection Regulation (GDPR).
2. What Data We Collect
We may collect the following types of personal data:
2.1. Data You Provide Voluntarily:Name, email address, phone number, job title, company name.Any information shared in contact forms, newsletter sign-ups, or messages.
2.2. Data Collected Automatically:IP address, device type, browser type, pages visited, time on site, referring URLs.Collected via cookies and analytics tools (e.g., Google Analytics).
2.3. LinkedIn Advertising Data:Engagement data related to our LinkedIn campaigns (e.g., ad clicks, form submissions), provided by LinkedIn's advertising platform.
3. Purpose and Legal Basis for Processing
We process your data for the following purposes and under these legal bases:PurposeLegal BasisResponding to contact requestsLegitimate interestSending marketing communicationsConsentRunning and analyzing LinkedIn ad campaignsLegitimate interest / ConsentImproving our websiteLegitimate interestComplying with legal obligationsLegal obligationYou may withdraw your consent at any time by contacting us at hello@otter.agency.
4. How We Share Your Data
We do not sell your data. We may share it with trusted third parties:Service providers: e.g., web hosting, CRM tools, analytics providers.LinkedIn: for ad performance insights and remarketing, under their own terms.Legal authorities: where required by law or to protect our rights.All third-party processors are GDPR-compliant and bound by data processing agreements.
5. International Transfers
If your data is transferred outside the European Economic Area (EEA), we ensure appropriate safeguards (such as Standard Contractual Clauses or adequacy decisions) are in place.
6. Cookies
Our Site uses cookies to:Improve user experience.Analyze website traffic.Track ad conversions and support remarketing (e.g., LinkedIn Insight Tag).You can manage your cookie preferences via your browser or by using a cookie banner (if implemented).
7. Your Rights Under GDPR
You have the right to:Access your personal dataRequest correction or deletionObject to or restrict processingWithdraw consent at any timeLodge a complaint with the Spanish Data Protection Agency (AEPD)To exercise these rights, contact us at ivars@otterad.com.
8. Data RetentionWe retain personal data only for as long as necessary for the purposes outlined in this Policy, or to comply with legal obligations.
9. Security MeasuresWe use appropriate technical and organizational measures to safeguard your personal data. However, no online platform is entirely risk-free.
10. Third-Party LinksOur website may include links to third-party websites or platforms like LinkedIn. We are not responsible for their content or privacy practices.
11. Changes to This PolicyWe may update this Privacy Policy from time to time. Changes will be posted on this page with the updated date.
12. Contact
If you have questions or concerns about this Privacy Policy or how we handle your data, please contact us at email: ivars@otterad.com