Testing the LinkedIn waters; we build the engine, your team runs the day-to-day.
Recommended ad spend
$3k-$5k/month
$1500
one-off project
Ad platforms: LinkedIn ads only
Full ad account set-up (campaigns, audiences, structure)
Conversion tracking set-up in GTM and CRM (Hubspot) lead integration with LinkedIn
ABM audience builds for contact and company lists in Clay
Creative brief development and concept guidance for designers
Onboarding strategy session and account handover
We run the whole account end to end. You focus on closing the demos.
Recommended ad spend $5k-$10k/month
$2500
agency fee/ month
Ad platforms: LinkedIn ads only
Full ad account set-up and management
Conversion tracking set-up in GTM and CRM (Hubspot) lead integration with LinkedIn
Bi-weekly status and strategy calls
ABM audience builds for contact and company lists in Clay
Influenced deal tracking with Fibbler (Hubspot or Salesforce supported)
Creative brief development and concept guidance for designers
Everything in Wet Whiskers, plus a dedicated creative pipeline so we’re always testing fresh concepts.
Recommended ad spend $10k-$20k/month
$3500
agency fee/ month
Ad platforms: LinkedIn ads only
Full ad account set-up and management
Conversion tracking set-up in GTM and CRM (Hubspot) lead integration with LinkedIn
Bi-weekly status and strategy calls
ABM audience builds for contact and company lists in Clay
Influenced deal tracking with Fibbler (Hubspot or Salesforce supported)
Ad creative production ‒ concepts, copy, and design
Dedicated designer resource for regular creative concept testing
Custom Looker dashboard with performance metrics
Otter is for you if you're a B2B SaaS marketer who needs advanced LinkedIn ads expertise without San Francisco prices. Based in continental Europe, we offer cost-efficient services while specializing in one thing only: LinkedIn ads.
We don't dabble in ten different channels ‒ we've mastered one. We will audit your LinkedIn ad account, identify what's holding you back, and develop a strategy to turn LinkedIn into your primary growth channel. It's not for everyone, but once you have the fundamentals in place, LinkedIn can be your rocket ship.
When launching LinkedIn ads, we recommend committing to 3 months. Yes, it's a long time, but so is your sales cycle. Rome wasn't built in a day. If you need to see results next week, your best bet is a PR stunt, not LinkedIn ads.
That is the question we get from every single marketer starting with LinkedIn ads. They are expensive because you can reach decision-makers in specific companies, consistently. With limited waste on an audience that is not your ICP. Your relative CPC shouldn't matter, the lead quality should.
We handle everything LinkedIn ads-related so you don't have to think about it. This includes strategic planning, audience targeting and segmentation, ad creative briefs and guidance, campaign setup and optimization, weekly performance reporting, and biweekly status calls.
Yes, we do. We are working with a couple of clients on a consulting basis, where they run the ad account themselves, but we provide feedback and strategy builds. If you have internal capability to manage the ad account daily, this option might be for you.
LinkedIn ads are a long game, not a quick win. Our clients typically see improved cost-per-lead and lead quality within the first 2-3 months, with compounding returns over time as we refine targeting and creative. For B2B SaaS companies with solid fundamentals, we typically achieve a cost-per-lead (demo booked) in the $500-$850 range, generating 10+ qualified sales demos per month.
