Paper Run came to us via referral. They have strong product market fit for the product - sending paper directly mail to ecommerce brand customers who don't open their email. Very simple, yet very powerful.
They had not run LinkedIn ads before, but given strong organic traction, we were optimistic. And they had really strong design chops. Retro chic. Just gorgeous ad design and website. You think it doesn't mater. But it does. Big time. When you are selling to ecommerce brand founders. Astetics matter as much as the the content.
Bubblehouse (customer loyalty systems for high growth ecom brands in the US) came to us after running strong Google paid search play. They were getting solid leads from paid search at $1,500. Not bad for $25k+ ACV product. But the growth had flatlined, as there are only so many high intent searches you can capture per month.
Enter LinkedIn ads.
New channel to complement their strong Google presence and reach a new audience, not yet actively looking for a solution.
Dataro is an SF based B2B SaaS working exclusively with non-profits. Their product sits on top of client CRMs and turns data into a real efficiency layer, improving donor retention and revenue. All that good stuff.
We started working with Dataro to help them show up consistently in front of the key accounts in the US geo. They had built out really strong traction in their home Australian market, but were now expanding into the US. Where they are less known.
Vicarius is cybersecurity company focusing on automatic patch management and vulnerability remediation. It’s a technical product, targeting very tech savvy audience of CISO’s, CTO’s and cybersecurity specialists.
You can’t wow this audience with jargon or trying to pretend to know more than them. What you can do is be more human. Your audience might be cybersecurity experts, but they are also nerds, that love gaming and a funny joke. Humour and lightharted banter is how you engage this audience.
Hyperbound is a hot AI startup coming out of San Francisco. They are Y Combinator graduates. 3 years in business and already closing six figure enterprise deals with Fortune 500 companies.
They are pioneers in AI sales training niche working with sales enablement leads in large 1k employee plus enterprise businesses. Their product has a clear product market fit so our job with LinkedIn ads is to get them in front of more sales enablement and RevOps leaders in the right companies and move fast.
Mezzo Lab is a video production house based in Portugal, but client base mostly in the US. They focus on one thing only - explainer videos. But they are amazing at it, having working with brands like Ford, LinkedIn and Headspace.
Our job was to reach marketing leaders (CMO, Head of Marketing, Head of Growth) in the US scale up SaaS businesses. Core ICP that is always on the look out for fresh explainer videos.
