Paper Run came to us via referral. They have strong product market fit for the product - sending paper directly mail to ecommerce brand customers who don't open their email. Very simple, yet very powerful.
They had not run LinkedIn ads before, but given strong organic traction, we were optimistic. And they had really strong design chops. Retro chic. Just gorgeous ad design and website. You think it doesn't mater. But it does. Big time. When you are selling to ecommerce brand founders. Astetics matter as much as the the content.
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The strategy we developed was really simple but effective. We are running promoted posts from Paper Run co-founder Jack and double tap it with some more straight forward image ads, with social proof, case studies, testimonials. Targeting is focused ecom brand company list overlaid with relevant job titles and exclusions. US and UK markets only.
Results?
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8-10 solid sales qualified leads per month. From US and UK based ecommerce brand founders and marketing leads. In three months, working together, they've already closed 4 juicy deals with several more in the pipeline.
Linkedin ads strategy doesn't need to be complex to be effective.
Mezzo Lab is video production house based in Portugal, but client base mostly in the US. They focus on one thing only - explainer videos. But they are amazing at it, having working with brands like Ford, LinkedIn and Headspace.
Hyperbound is a hot AI startup coming out of San Francisco. They are Y Combinator graduates. 3 years in business and already closing six figure enterprise deals with Fortune 500 companies.
Vicarius is cybersecurity company focusing on automatic patch management and vulnerability remediation. It’s a technical product, targeting very tech savvy audience of CISO’s, CTO’s and cybersecurity specialists.
