Vicarius is cybersecurity company focusing on automatic patch management and vulnerability remediation. It’s a technical product, targeting very tech savvy audience of CISO’s, CTO’s and cybersecurity specialists.
You can’t wow this audience with jargon or trying to pretend to know more than them. What you can do is be more human. Your audience might be cybersecurity experts, but they are also nerds, that love gaming and a funny joke. Humour and lightharted banter is how you engage this audience.
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So that’s what we did. Most of the LinkedIn ad strategy revolves around lighthearted memes about cybersecurity and patch management.
Targeting tight company lists by industry (banking, healthcare, transportation), built out in Clay.
With an average deal size over $50k and 6+ months of sales cycle, you really have to invest in brand awareness and staying top of mind with your core audience.
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Trust and familiarity is key to win deals in cybersecurity.
Our results? We are generating 10+ SQLs per month at at $950 CPL.
Mezzo Lab is video production house based in Portugal, but client base mostly in the US. They focus on one thing only - explainer videos. But they are amazing at it, having working with brands like Ford, LinkedIn and Headspace.
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