Mezzo Lab is video production house based in Portugal, but client base mostly in the US. They focus on one thing only - explainer videos. But they are amazing at it, having working with brands like Ford, LinkedIn and Headspace.
Our job was to reach marketing leaders (CMO, Head of Marketing, Head of Growth) in the US scale up SaaS businesses. Core ICP that is always on the look out for fresh explainer videos.
We built our focused 10-15k people targeting list in the SaaS vertical and got to work. The ad was the product - explainer video. Now the questions was only picking the best format to deliver it.
We used promoted video posts not only from Mezzo Lab founder Joao but also some of their happy clients who were raving about the results on LinkedIn. Here are couple of example of video posts that performed really well.
.png)
.png)
With promoted video posts strategy and smaller monthly investment of around $5k we are generating 8-12 sales leads per month.
.png)
Given that sales cycle in this category is very short for B2B standards (2-4 weeks), client saw positive ROI from LinkedIn ads investment already in month 2 of working with us. With average ROAS at 3:1.
Hyperbound is a hot AI startup coming out of San Francisco. They are Y Combinator graduates. 3 years in business and already closing six figure enterprise deals with Fortune 500 companies.
Vicarius is cybersecurity company focusing on automatic patch management and vulnerability remediation. It’s a technical product, targeting very tech savvy audience of CISO’s, CTO’s and cybersecurity specialists.
Paper Run came to us via referral. They have strong product market fit for the product - sending paper directly mail to ecommerce brand customers who don't open their email. Very simple, yet very powerful.
