We’ve all seen the bad lead magnet posts. AI bros giving away their “secrets” how to create a perfect funnel and do everything on autopilot. Mostly it’s GTM, but the same thing applies to LinkedIn ads.

It’s always looking incredibly complex. 10 different tools, this, then that, then this, then that. Leading to too good to be true revenue numbers.

That is because complexity sells. If we see something complex we intuitively feel we could never do that ourselves, we need the AI bro’s, we need the flows.

You don’t.

What you need is to simplify everything and do the basics well.

For LinkedIn ads, it means running 3-4 campaigns only. But spending at least $100/day per campaign (ideally $200/day).

Thought leader ads for awareness/engagement. Image or conversation ads for the demo and some solid retargeting layer.

Focus on one or two key markets only. Keep audience sizes tight (10-25k for cold, 2-5k retargeting). Saturate the audience group and don’t keep changing tactics or targeting every two weeks.

That’s it.

If you are spending $10-25k (most B2B SaaS) on LinkedIn ads, you don’t need a complex 5-step process and 10+ active campaigns. You need to simplify your campaign structure and focus.

It’s not sexy, but it works.