Five? Thirty-five? A hundred?

We are talking about “book a demo” leads, not emails from content download or webinar signups.

The answer would be, it depends.

It depends on your budget, product-market-fit, audience, category, other channels, landing page, creative, timeline, sales follow-up etc.

But, really, you just want to hear a number. Not the annoying “it depends”.

So here’s a number. 15 to 30 leads per month.

That’s what I see a typical B2B SaaS client can generate with LinkedIn ad budget of $10-20k per month.

When starting out, you’d be happy with 5, but when you’re up and running for 6 months and investing consistently, the expectation would be to get around 30 solid leads per month.

There are huge variances based on all the factors I mentioned. But a healthy LinkedIn account, with all the basics and best practice in place, should be able to generate SQL every other day.

That’s my take, based on mostly targeting US, ANZ, UK markets.

I’m yet to see in real life those mythical $100 SQLs people talk about on LinkedIn.