Bubblehouse (customer loyalty systems for high growth ecom brands in the US) came to us after running strong Google paid search play. They were getting solid leads from paid search at $1,500. Not bad for $25k+ ACV product. But the growth had flatlined, as there are only so many high intent searches you can capture per month.

Enter LinkedIn ads. 

New channel to complement their strong Google presence and reach a new audience, not yet actively looking for a solution. 

And even bigger question, can we beat the $1,500 CPL?

Yes and yes. We proved that we can effectively reach their core ICP audience and get leads attributed to LinkedIn ads for under $1,500. After running the account for less than two months. 

Butttt, how?

Focus on what we already know works.

By this point, we've worked with multiple B2B agencies targeting ecom brand founders. We know the formula, we know the creative needed and what to optimize for.

It all starts with a solid company list of target accounts, in this case we have highly curated 2,172 companies to go after. Targeting founders and marketing leads.

We know founder content is what resonates most with this audience, so we worked on 5-10 solid takes Bubblehouse co-founder could write about. Building out organic engagement first and then promoting the best posts with website link and CTA added.

We capped the impressions per company to maximise even reach distribution across the full account list and complemented it with image ads sharing case studies and brands they already work with. To deliver additional social proof against the same target company list.

Then we waited. 

Week one, nothing much. Week two, first solid lead. Week three, 2 solid leads. Week four 2 solid leads, Week five, 3 solid leads. Week six, 1 solid lead. Week seven, two leads.

With budget of just $7-8k a month we are getting around 8 LinkedIn attributed leads. That’s under $1000 CPL, comfortably beating Google PPC. 

Happy client, happy otter!